Without googling it, didn't Plymouth die under the DaimlerChrysler regime?
They are still in business just not in the US
Yes
Yep forgot about them. Also when did Opal disappear ?
Plymouth was killed by the same thing that killed Mercury, Olds, and Pontiac, the blurring of the lines in the pricing structure between the makes. When Alfred Sloan came up with the concept in the ‘20s. Chevy was GM’s entry level car and Caddy was the top of the heap. Chrysler followed suit with Plymouth at the bottom and Chrysler on top. The idea worked well until the ‘50s, when all the makes were trying to broaden their appeal by offering the customer bigger cars with more stuff. DeSoto was between Chrysler and Dodge. Chrysler was trying to reach down with lower priced cars and Dodge was moving up, so DeSoto was choked out. By 1970, the differences were almost nonexistent so automakers gave us “badge engineering”. Plymouth, Mercury, Olds and Pontiac died because there was no reason to build them anymore
Yep they are.
I don't think it was just Dodge, it was whoever was in charge of marketing at the time. Plymouth had always been the best seller of Walters old company. It was the only brand of the old Chrysler Corp that gave the Oval and Bowtie brands a run for the money. While IIRC it did manage to move up to second in sales a few times it could never quite hold on to that spot. It was as much of a performance car as Dodge or any other similar brand was. It was also a great everyday car like Dodge but for some reason they made Dodge the performance car and let Plymouth die it's slow death. I think they screwed up big time by doing that. I've always been a Plymouth guy and always will be.
