Iconic 1937 Coca Cola sign being torn down.

[SGT FURY]

I remember this iconic sign well when going across Bay Bridge. It's being torn down at a cost of 100K. It's being replaced by a modern digital sign. Originally built in 1937. Someone offered to salvage sign,but Coca Cola refused and said sign was to be recycled and scrapped!!!!????

 

[SGT FURY]

 

[tbm3fan]

Here this would show the sign better in the daytime as to where it sits. Soaring rent for the space is what ended it's reign which is at 5th and Howard.

 

[1978 NYB]

It would be nice to save the Iconic sign!

 

[detmatt]

Boooo! Glad I don’t drink that sh#t anymore. Pop/soda in general and actually I was a Pepsi guy anyway when I before I got off the stuff.

 

[GJS]

Boooo! Glad I don’t drink that sh#t anymore. Pod/soda in general and actually I was a Pepsi guy anyway when I before I got off the stuff.

I actually can’t understand how anyone drinks any of it anymore. Granted, I’m diabetic, but about ten years ago I took a sip after not having had any for about 15 years and my teeth hurt for like an hour.

 

[Imperialist67]

Such a shame when these legacy companies abandon their history...……….. that's how they lose loyalty...…. I gave up soda as a teen when I started having tooth trouble...……. which is also about when they all switched to corn syrup anyway, so I haven't missed anything. Another reason why Mexican Coke (made with sugar, in GLASS bottles...…) has gained such a market here...…..

 

[1970FuryConv]

I actually can’t understand how anyone drinks any of it anymore. Granted, I’m diabetic, but about ten years ago I took a sip after not having had any for about 15 years and my teeth hurt for like an hour.

Sugar and adverse effects on arthritis stopped me.

 

[polara71]

Such a shame when these legacy companies abandon their history...……….. that's how they lose loyalty...…. I gave up soda as a teen when I started having tooth trouble...……. which is also about when they all switched to corn syrup anyway, so I haven't missed anything. Another reason why Mexican Coke (made with sugar, in GLASS bottles...…) has gained such a market here...…..

The Mexican soda tastes horrible

 

[LocuMob]

The Mexican soda tastes horrible

Mexican coke?

 

[70NEWYORKER]

Mexican coke?

Look for the glass bottle Cokes sold at yer local grocery store.

 

[73Coupe]

Aw, what the hell. Yet another cool thing in the bay area that goes away. I've been driving by that sign all my life.

Add this to the list of other landmarks that have been 86'd. such as the Union 76 tower, the Hamm's Brewery sign and neon goblet....and now a host of statues as a result of the effort to erase history.

Here it was in 2018 as I was stuck in traffic....

 

[GJS]

Mexican coke?

You're not supposed to drink it, bub. Har har.

 

[SGT FURY]

I don't necessarily have a problem with the sign coming down. Maybe the rent was to high,Safety reasons for a 1930s structure,or just to update with digital sign?
It's the destruction and scrapping of sign that bothers me. Someone wanted to salvage and save it,but was turned down? My guess would be for liability reasons?
I would like to have at least seen it gone to the sign graveyard in Vegas.

 

[mr. fix it]

I actually can’t understand how anyone drinks any of it anymore. Granted, I’m diabetic, but about ten years ago I took a sip after not having had any for about 15 years and my teeth hurt for like an hour.

I’m diabetic myself and on the odd occasion when ever I decide to have a diet soft drink l can immediately tell if it is loaded with sugar. Especially when it is dispensed from syrup concentrate at a fast food chain.
Got away from having sweetener due to mistakes made by the server forgetting to add sweetener and use sugar instead

 

[Fratzog]

Got away from having sweetener

My wife is also diabetic and has learned sugar and their substitutes are 6 of one half dozen of the other when it comes to negative health impacts.
4 Dangerous Effects Of Artificial Sweeteners On Your Health

 

[My65cuda]

Problem with a sign of that size is finding a place for it. Would have been interesting to see who could have displayed it

 

[mr. fix it]

My wife is also diabetic and has learned sugar and their substitutes are 6 of one half dozen of the other when it comes to negative health impacts.
4 Dangerous Effects Of Artificial Sweeteners On Your Health

I understand

everything in moderation is needed to try to be healthy
I have switched to Stevia and only have it from time to time

 

[tbm3fan]

Aw, what the hell. Yet another cool thing in the bay area that goes away. I've been driving by that sign all my life.

Add this to the list of other landmarks that have been 86'd. such as the Union 76 tower, the Hamm's Brewery sign and neon goblet....and now a host of statues as a result of the effort to erase history.

Here it was in 2018 as I was stuck in traffic....

First off Union 76 sold off the tower in 1995, when they scaled back, to Bank of America. It was a hollow tower with an elevator for repairing the clock.

Hamm's disappeared long ago in 1975 when the Hamm's Brewery shut down.

One could go on about the Emeryville Mud Flat sculptures, the Sherwin-Williams Paint the World Globe also in Emeryville, Doggie Diner heads, Mr. Peanut seen from the Central Freeway, Hills Brothers Coffee sign near the Embarcadero Building (Ferry Building to some) where my father worked from 1972-76 and you could smell the coffee roasting whether on the ground or driving off the Bay Bridge, and the F-8 Crusader among other replacements at Larson Park along Sunset Ave. in the Sunset District.

 

[77newyorker440]

Sad! Traditional aspects of American culture being taken away in the interests of a transnational corporation.