Dead US auto brands last 20 years

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  1. C Body Bob

    C Body Bob Old Man with a Hat FCBO Gold Member

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    These auto brands bit the dust in the last 20 years.
    American:
    Eagle
    Plymouth
    Pontiac
    Oldsmobile
    Mercury
    Hummer
    Saturn
    Foreign:
    SAAB
    Deawo
    Isuzu
    Sterling (auto) maybe 25 years in it. I’ve only seen 2
    Suzuki
    Geo
     
    Last edited: Oct 30, 2019
  2. Kristof

    Kristof New Member

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    Isuzu pick-ups are still sold in Europe. Maybe they just stopped selling cars in the US?
     
  3. pomonamissel

    pomonamissel Senior Member

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    hey bob , who's counting , there a few more going that way . but just look at the automotive history of brands dying off and springing up as another . hell chrysler was founded on maxwell i believe , w p chrysler was a mover n shack'r in the beginning he was with buick , then took charge of willis overland , bought that company from the black into the red . i've got a book on him . there is even a picture of wp with all the heads of industry , like ford , edison , ect..... hey this body is a willis overland from when w p chrysler was running it . DCP01169.JPG DSC03617.JPG
     
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  4. Joseph James

    Joseph James Senior Member

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    So what killed off Plymouth?
     
  5. pomonamissel

    pomonamissel Senior Member

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    dodge
     
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  6. Newport 66

    Newport 66 Old Man with a Hat FCBO Gold Member

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    The local car club here had a cruise for discontinued brands only. Was awesome and sad at the same time to see most of these defunct brands (and then realize) what we have lost in the automotive industry.....
     
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  7. Newport 66

    Newport 66 Old Man with a Hat FCBO Gold Member

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    Without googling it, didn't Plymouth die under the DaimlerChrysler regime?
     
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  8. C Body Bob

    C Body Bob Old Man with a Hat FCBO Gold Member

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    They are still in business just not in the US
     
  9. C Body Bob

    C Body Bob Old Man with a Hat FCBO Gold Member

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    Yes
     
  10. mindshark13

    mindshark13 Active Member

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    Delorean 1981-83 RIP
     
  11. MoPar Maniac

    MoPar Maniac Well-Known Member

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    Foreign...Merkur. Well...it was over 20 years ago.
    Scion.
     
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  12. C Body Bob

    C Body Bob Old Man with a Hat FCBO Gold Member

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    Yep forgot about them. Also when did Opal disappear ?
     
  13. Old Mike

    Old Mike Well-Known Member

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    Plymouth was killed by the same thing that killed Mercury, Olds, and Pontiac, the blurring of the lines in the pricing structure between the makes. When Alfred Sloan came up with the concept in the ‘20s. Chevy was GM’s entry level car and Caddy was the top of the heap. Chrysler followed suit with Plymouth at the bottom and Chrysler on top. The idea worked well until the ‘50s, when all the makes were trying to broaden their appeal by offering the customer bigger cars with more stuff. DeSoto was between Chrysler and Dodge. Chrysler was trying to reach down with lower priced cars and Dodge was moving up, so DeSoto was choked out. By 1970, the differences were almost nonexistent so automakers gave us “badge engineering”. Plymouth, Mercury, Olds and Pontiac died because there was no reason to build them anymore
     
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  14. MoPar Maniac

    MoPar Maniac Well-Known Member

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    Opel is still alive in Europe.
    Dam spel chek.
     
  15. C Body Bob

    C Body Bob Old Man with a Hat FCBO Gold Member

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    Yep they are.
     
  16. roadcuda

    roadcuda Member

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    I don't think it was just Dodge, it was whoever was in charge of marketing at the time. Plymouth had always been the best seller of Walters old company. It was the only brand of the old Chrysler Corp that gave the Oval and Bowtie brands a run for the money. While IIRC it did manage to move up to second in sales a few times it could never quite hold on to that spot. It was as much of a performance car as Dodge or any other similar brand was. It was also a great everyday car like Dodge but for some reason they made Dodge the performance car and let Plymouth die it's slow death. I think they screwed up big time by doing that. I've always been a Plymouth guy and always will be.
     
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  17. '69FuryIIIConvertible

    '69FuryIIIConvertible Senior Member FCBO Gold Member

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    Suzuki is another, atleast in Canada
     
  18. Joseph James

    Joseph James Senior Member

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    I watch a lot old Chrysler Corp advertising and it seemed like they really went the extra mile on engineering, although they changed the advertising in the 1960s.

    The choices in colors, interior and etc are dizzying as the commercial below shows. Now, you seem to get white, gray and black as paint colors in cars.
     
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  19. 67Monaco

    67Monaco Old Man with a Hat FCBO Gold Member

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    UAW.
     
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  20. Lefty71

    Lefty71 Active Member

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    I think Plymouth saw this coming many years ago (late 50's anyway) and tried damn hard to produce automobiles that were different, better and the most economical vehicles you could get. It showed in their ad campaigns too. Obviously they needed to prove this to Chrysler, and to the rest of the world. I think this attitude payed off for them in spades once the Roadrunner, and probably the Duster too hit the streets.
     
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