Dealer Demonstrator, what is it?

commando1

One Sick Puppy
FCBO Gold Member
Joined
Mar 10, 2011
Messages
35,820
Reaction score
35,900
Location
FUHOA Reservation, Sebring, Florida
Alan, on what document did it say Dealer Demonstrator?
It used to mean the cars had some mileage put on them by the dealer but never sold. Used to get a heavier discount over new.
Don't see that anymore.
 

Big_John

Illegitimi non carborundum
FCBO Gold Member
Joined
May 21, 2013
Messages
15,121
Reaction score
20,018
Location
Marcellus, NY
Dealer demo meant exactly that. This were cars on hand at the dealer for the general public to test drive. They were often used as salesman or employee personal cars too.

As @commando1 said, you could buy them cheaper because of the mileage and often never registered so they are technically new cars when sold.
 

MrMoparCHP

Senior Member
Joined
Aug 9, 2013
Messages
4,857
Reaction score
4,262
Location
Lompoc, CA
It is a broadcast sheet code. Y13
2020-11-18_006.jpg



Alan
 

75LandYacht

Yank Tank
FCBO Gold Member
Joined
Oct 1, 2015
Messages
5,452
Reaction score
5,619
Location
Westchester NY
Hmm I just learned something from this. Never knew the cars were slotted as “Dealer Demos” from the factory line! Always thought they were just plucked off the dealer lot as the BOSS saw fit. I figured they were, for the most part “LOADED” , as to show the public what all the Bells and Whistles looked like in that model yr car.

Now was (Y13) code used throughout all models and year cars? Or when did in start / end?
 

Unix

Member
Joined
Sep 18, 2018
Messages
179
Reaction score
620
Location
Poland
Hmm I just learned something from this. Never knew the cars were slotted as “Dealer Demos” from the factory line! Always thought they were just plucked off the dealer lot as the BOSS saw fit. I figured they were, for the most part “LOADED” , as to show the public what all the Bells and Whistles looked like in that model yr car.

Now was (Y13) code used throughout all models and year cars? Or when did in start / end?

I work for a BMW dealer, it works the same way today. There are different production status types "customer", "Stock", "demo", "fleet" etc. Ofcourse you can also make a demo from a stock vehicle - but that way you will never find out by decoding the VIN
 

rapidtrans

Senior Member
FCBO Gold Member
Joined
Jun 8, 2016
Messages
4,066
Reaction score
5,378
Location
MI
Dealer demo meant exactly that. This were cars on hand at the dealer for the general public to test drive. They were often used as salesman or employee personal cars too.

As @commando1 said, you could buy them cheaper because of the mileage and often never registered so they are technically new cars when sold.

And being technically still a “new” vehicle, any rebates, employee discounts etc would apply. These cars were often a better deal than the Lynch Road lot where the nicer employee lease vehicles went for employee family purchase.
 

MrMoparCHP

Senior Member
Joined
Aug 9, 2013
Messages
4,857
Reaction score
4,262
Location
Lompoc, CA
One thing I read somewhere was that if the car racked up some miles while it was in the dealerships care that when it was sold it still carried the New care warrantee.


Alan
 

69CoronetRT

Senior Member
Joined
Feb 3, 2013
Messages
2,311
Reaction score
2,994
Location
Iowa
Here's a great example of a well loaded Y13 dealer demo car.

69 Barracuda with:

A53 Formula S package (high performance 340. Sweet on it's own)
A62 upgraded Rallye dash package (Nice)
power brakes, power steering, console, tinted glass, locking gas cap, remote mirrors, undercoating, bumper guards, sill moldings (all nice to have options that jack up the price of an entry level car)
H51 A/C. Not common on A bodies let alone an A53 car $$$
AM/FM radio. In an A body. Not common.

And the kicker...V1P floral top car with matching F6P floral interior (Let's REALLY show off what we have with this car! Performance, comfortable driving experience, and mod styling)

Almost $1,450 in options or over 50% more than the base price in options.

$4,277 for a Barracuda. You could buy a Newport for less.
BH23P9B141277_WS_Mod_top_Formula_S.jpg
 
Last edited:

rapidtrans

Senior Member
FCBO Gold Member
Joined
Jun 8, 2016
Messages
4,066
Reaction score
5,378
Location
MI
One thing I read somewhere was that if the car racked up some miles while it was in the dealerships care that when it was sold it still carried the New care warrantee.


Alan
True. And it starts when you purchase.
 

Toolmanmike

Super Moderator
Staff member
Joined
Oct 25, 2019
Messages
687
Reaction score
589
Location
Iowa
Hmm I just learned something from this. Never knew the cars were slotted as “Dealer Demos” from the factory line!

Only if they were ordered that way. Load them up with options to show off all the goodies available.
Here's a great example of a well loaded Y13 dealer demo car.

69 Barracuda with:

A53 Formula S package (high performance 340. Sweet on it's own)
A62 upgraded Rallye dash package (Nice)
power brakes, power steering, console, tinted glass, locking gas cap, remote mirrors, undercoating, bumper guards, sill moldings (all nice to have options that jack up the price of an entry level car)
H51 A/C. Not common on A bodies let alone an A53 car $$$
AM/FM radio. In an A body. Not common.

And the kicker...V1P floral top car with matching F6P floral interior (Let's REALLY show off what we have with this car! Performance, comfortable driving experience, and mod styling)

Almost $1,450 in options or over 50% more than the base price in options.

$4,277 for a Barracuda. You could buy a Newport for less.
View attachment 490490
HA! The Formula S package includes Red Streak tires and they dinged the dealer for another $45.45 for a T73 option. (Red Streak tires)
 

Big_John

Illegitimi non carborundum
FCBO Gold Member
Joined
May 21, 2013
Messages
15,121
Reaction score
20,018
Location
Marcellus, NY
My question would be if the dealer got discounts or incentives to take a dealer demo.

I always just thought it was a car that the dealer picked off his floor plan, but now seeing this, it opens up other questions, like was it really a dealer's car?

They would sell executive cars at New Process Gear (here in Syracuse) a couple times a year. Now that I think on it, I seem to remember something about demos being sold too, but my memory is hazy. The story of someone test driving and flipping a 440 6bbl Cuda during one of those sales is a local legend. Right in front of the plant too...
 
Top