Mopar AD Slogans

66/440 · Oct 10, 2015

Just stumbled across this on another sight and thought it was interesting. Applies mainly to B & E bodies. I am going to see if I can find the same type of thing for C bodies.

1968 Coronet R/T:"It sits on it's nice, fat Red Lines like a leech."
1966 Charger:"The fastback that's full-sized and fully loaded."
1970 Challenger R/T:"I've been watching your Challenger, Ma'am. I think you're both mighty pretty."
1967 Charger:"Why play around with pony-sized fastbacks? Stay ahead of the herd with Charger."
1968 Charger:"A beautiful success...again."
1964 Plymouth Sport Fury:"There is such a thing as an empty stretch of earth where a man can move a car if he chooses. Just in case you know of such a place, and such a man, we know of such a car."
1965 Plymouth Commando 426 Wedge V-8:"We're big on volumetric efficiency."
1962 Plymouth Sport Fury:"Nobody passes a new Plymouth Sport Fury without the owner's permission!"
1971 Charger R/T and SuperBee equipped with a 440 Magnum:"The run of the mills is anything but the run of the mill."
1970 SuperBee:"Dick Landy tests '70 SuperBee SixPack; won't give it back."
1969 SuperBee:"SuperBee can lower your E. T. and your payments at the same time."
1967 Coronet R/T:"The great looking, beautifully balanced example of just how easy it is to own the whole show."
1967 Dodge Charger:"Even Custer couldn't muster a stampede like this. It's the Dodge Rebellion."
1963 Dodge:"If you are looking for thunder, this is where the lightning strikes."
1963 Dodge:"A wolf....in street clothing."
On Dodge's drag strip wins with Ronnie Sox and Buddy Martin's Hemi GTX:"Caught our strip show yet?"
On 1966 Hemi Belvedere NHRA wins:"We'd like to thank our competition. For showing up."
1969 Road Runner:"A car with a personality for people who don't just think of a car as a hunk of iron that moves."
1974 Road Runner:"Depends on how far you want to go...and this is going all the way."
On Dodge's new fully synchronized 4-speed transmission for 1964: "We used to win automatically. Now you have a choice."
1965 Dodge Coronet:"The Animal Tamer. Bring on the Mustangs, Wildcats, Impalas....we'll even squash a few Spyders while we're at it. Dodge has made it a little harder to survive in the asphalt jungle."
1966 Charger:"This beautiful new bomb comes from the drawing board to your driveway with all the excitement left in."
1967 Charger:"Beauty and the beast. That's a sleek Dodge Charger with a come hither fast back styling and a deep breathing 426 Street Hemi growling under the hood."
1966 Dodge Coronet R/T with 440 Magnum:"Enter the Big Bore Hunter."
1969 Charger:"Mother warned me that there would be men like you driving cars like that."
1965 Plymouth 426 Hemi Belvedere:"You are about to witness Plymouth's famous vanishing act."
1965 Plymouth 426 Hemi Belvedere:"Now what this country needs is a drag strip with a couple of good hairpin curves."
1967 Hemi Belvedere:"They don't call it King Kong for nothing!"
1968 440 GTX:"The idle alone sounds like the William Tell Overture."
1969 GTX:"GTX, that's short for adios!"
1969 GTX:"Suggested for mature audiences."
1970 Plymouth Rapid Transit System cars:"Everybody offers a car. Only Plymouth offers a system."
1970 SuperBird:"The obvious reason Richard Petty came back."
1970 Dodge Coronet:"If you care how much you pay, you could be Dodge material."
1970 Coronet R/T:"If you pay more money, make sure you get more car."
1970 Charger:"Stands out with the 'in' crowd."
1973 Road Runner: "Road Runner....young America's favorite bird."
1970 Road Runner and GTX:"Having something to show for your stripes makes it."
1969 GTX:"Reverent racing men have long called it the Boss. This year it will be 'Boss, Sir'."
1969 Sport Satellite:"The name of the game this year is 'Sport'."
1970 GTX:"If you see a GTX with 440+6 on the hood, don't mess around. It's the new Plymouth six barrel and it's all business."
1966 426 Hemi:"Anything that consistently cleans house at Daytona can't be all bad on the street."
1968 Road Runner:"Acceleratii Rapidus Maximus. That's Latin for the fact Plymouth's Road Runner is some other kind of bird."
1973 Charger Rallye:"A car for the hard driving man."
1969 Dodge Scat Pack Cars:"The SuperCars with the bumblebee stripes."
1967 Dodge R/T:"Sweet as can be on the street, hot as you want it on the track."
1968 Coronet R/T:"The Silken Snarl. It sits on its nice fat redlines like a leech, there's a nasty looking bulge in the hood and an insulting rumble from the rear."
1968 Charger R/T:"We've got you cornered!"
1969 440+6 SuperBee:"Six Pack to go!"
1971 Charger R/T and SuperBee:"One great shape; two great ways to go."
1966 Plymouth Hemi:"426 inches, eight barrels, sixteen really big valves and four rockers. Get one from your Plymouth dealer."
1970 Road Runner:"A car with a low price for people who haven't stashed away their first million yet."
1967 GTX:"A machine of many talents."
1966 Hemi Charger:"The Hemi was never in better shape."
1973 Road Runner:"Only the strong survive."
1968 Charger R/T:"The Clean Machine. Not built for the common car crowd."
1962 413 RamCharger V8:"New thunder on the strip."
1966 Charger:"This is Dodge Charger....the dream car that's no dream."
1970 Plymouth SuperBird:"Down in Thunder Road Country....on warm nights when the moon is right, you can see Lightning Billy's business coupe, with an enormous wing and long pointed snout and great fiery eyes, moaning like a banshee as it sheds the Feds in the hills."1967 Coronet R/T:"It speaks softly and carries a big kick."

66/440 · Oct 10, 2015

This goes along with Mopars AD's and Branding. Also form the same sight as above.

DETROIT -- A syndicated political cartoon depicted U.S. power in Iraq with the tag line: "That thing gotta Hemi?"
A crossword puzzle in The New York Times included a four-letter word that means "powerful car engine, informally."
Clothing bearing the Hemi name is selling in Beverly Hills, Calif.
In recent years automakers have had little success branding their engines with catchy names. Until the Hemi. Thanks to the Chrysler group's canny marketing, the Hemi -- a traditional push-rod V-8 with two valves per cylinder -- is turning up in unexpected places in American culture and selling well in showrooms.
"Wherever you go or whoever you ask, everybody knows Hemi, even the kids," says Chrysler group COO Wolfgang Bernhard. "It is one of the strongest things we have going for us right now."
Chrysler will expand its Hemi vehicle lineup, says Joe Eberhardt, Chrysler group executive vice president of global sales and marketing. "Whenever we have a performance vehicle it will be a Hemi. We will use it in the Chrysler brand, Jeep and Dodge."
It is a remarkable rebirth for the Hemi, the nickname for a V-8 with a hemispherically shaped top of the combustion chamber. The Chrysler engine gained fame in stock car and drag races in the 1960s, driven by such legends as Don "Big Daddy" Garlits.
Chrysler is building the reborn 345-hp, 5.7-liter Hemi on two shifts at its engine plant in Saltillo, Mexico, and "can easily go to three shifts," Bernhard says, although no decision has been made to do so.
Beyond boomers
The Hemi engine helped propel the Dodge Ram to record sales in calendar 2003 - up 13.2 percent to 449,371 units, compared with 396,934 units a year earlier. Last October, advertising for the Hemi in the redesigned 2004 Dodge Durango created stronger than expected demand for the SUV, says Eric Ridenour, Chrysler group executive vice president of product development.
Only 9 percent of buyers opted for the 5.9-liter V-8 in the old Durango. About half of 2004 Durangos are sold with the Hemi V-8.
Customers must pay $895 more to jump from a Durango equipped with a 4.7-liter V-8 to a similarly equipped Durango with a Hemi.
The Hemi also will be sold in the 2005 Dodge Magnum wagon, the 2005 Chrysler 300C sedan and the redesigned 2005 Jeep Grand Cherokee.
Chrysler credits the Hemi's success in part to an efficient, powerful engine and to a humorous advertising campaign with a tag line that unexpectedly struck a cross-generational chord.
"That thing got a Hemi?" was first heard in October 2002 in advertising that introduced the Hemi-equipped Dodge Ram heavy-duty pickup. The line was reprised in January 2003 with the introduction of the light-duty Ram.
"Our feeling was that Hemi would resonate with baby boomers who remembered the Hemi products," says Julie Roehm, Chrysler group director of marketing communications. "We didn't expect that we would find that young men under 25 had a strong, positive opinion about it, whether through vintage vehicles or hearing about it from automotive lore.
"It's definitely exceeded all our expectations in terms of market response," Roehm says.
The Hemi name has become synonymous with performance and is inextricably linked to Chrysler, says Jim Wangers, senior analyst with Automotive Marketing Consultants Inc., in Vista, Calif. "They have merchandised it particularly well by not being supertechnical," Wangers says. "They are just calling it a Hemi. That is enough because it does have a positive overall performance image."
But what is it?
Ironically, consumers arrive in showrooms looking for a Hemi without always knowing what a Hemi engine is. "Hemi refers to the shape of the combustion chamber, and in the '60s it was something that separated Dodge products from everybody else," says Dutch Mandel, editor of AutoWeek, a sister publication to Automotive News. "Hemi became synonymous with street performance. People remember it."
The Hemi name is derived from the hemispherical shape of the top of the combustion chamber. The design creates room for extra-large valves, which allow more air to flow through the engine to boost power.
Roehm says, "People who are enthusiasts definitely know what it is. They know Hemi is equated to powerful, fast engines."
That's good enough to bring people into showrooms, dealers say.
Carter Doolittle, an owner of Gary Miller Dodge in Erie, Pa., says, "They don't really know what it is. They always ask what makes a Hemi a Hemi."
Mike Morgan, a salesman at Keystone Dodge in Allentown, Pa., says that in the last year as many as six customers have traded low-mileage, 1-year-old vehicles for a Ram or Durango equipped with a Hemi.
"They take about a $7,000 to $8,000 hit" in depreciation, Morgan says. "But they will trade a 2003 for a 2004 to get a Hemi."
Defending the name
Chrysler did not set out to market the Hemi. When company engineers began redesigning a V-8 in 1998, they weren't even considering a Hemi combustion chamber. But the engineers settled on a Hemi application to gain fuel-efficient power.
"We decided this design gave us all the benefits we wanted," Ridenour says. "The Hemi name came late in the program."
Chrysler's engine is a hit even though purists do not believe the new incarnation is a true Hemi.
"This new version is not as pure a Hemi as the old version, which was an engine for aggressive racing performance rather than for passenger-car use," analyst Wangers says. "They have made compromises in it to make it more user-friendly in normal street use."
When the reborn Hemi arrived in 2002 some purists dubbed the engine a "semihemi" because the combustion chambers are not perfectly hemispherical: Each chamber is slightly filled with metal on the sides opposite the twin spark plugs. Chrysler vigorously defends the Hemi label. Bob Lee, Chrysler group vice president of powertrain product engineering, says the engine meets two tests of a Hemi: the top of the combustion chamber is hemispherical; and valves are arranged opposing each other, rather than side by side.
[FONT=Verdana, Arial]Dealer Doolittle is a believer. Driving up to a restaurant in his Hemi Durango recently, two kids caught his attention. They were yelling: "That thing got a Hemi?"[/FONT]

66/440 · Oct 10, 2015

Chrysler for 1955 "With the new 100-Million-Dollar Look"

"PowerStyle" Chrysler for 1956

1956 Dodge "The Magic Touch of Tomorrow!"
Touting pushbutton transmissions.

Swept-Wing 57 Dodge " It breaks the vibration barrier!"