Using ANY body part (i.e., fender) can be problematic and NOT yield the desired results. Many dealers, back then, used the wheel opening top-center as their reference point, BUT you have to understand that there are and can be variances in how the structure is welded together PLUS that there can be variances in how the fenders are shimmed/adjusted to match the main body structure, which has it's variances also. These variances might be pretty small, but they can build as long as the cosmetics and body lines line up. Which can yield differences in the side-to-side measurement comparisons, as I recall.
I've tried to do the factory method of measuring from the points on the lower control arm. What I seem to recall that I determined is that the flat part of the lower control arm needs to be parallel with the ground, basically. My '67 is a factory a/c car which specs the "HD" front bars, as a matter of reference. You probably noticed a larger height difference spec for the "HD" suspension, due to its higher spring rates?
The "given" in using the factory LCA pivot as a reference point, on a vehicle with "aged" LCA bushings, is that the rubber bushings can "take a set" as they age and later deteriorate. If that's the main measurement point, it will work well on a newer car, but not on one with 100K miles on it, for example. So the flat section on the LCA might be a better reference, parallel with the ground (as a minimum ride height situation) or with it being a bit higher at the inner portion of the flat spot than at the ball joint (outer) area of the flat spot area (with the HD-spec factory bars). To me, once you see all of these things in real time, then it's easier seen than explained.
The OTHER "shade tree" spec that can be used to get the side-to-side adjustment right is the gap between the top of the LCA bumpers and where they contact the front frame structure. Another easier-to-measure spec, as you can use your fingers as "feeler gauges" of sorts. Having that space the same on both sides is important so that both sides "bottom out" at the same time in the event of a large dip or similar.
These are things I figured out on my own after getting the LCA bushings on my '67 Newport replaced and then trying to get things back to normal on it.
CBODY67
Look at the factory pictures of the cars, as in advertising print ads, from the general time frame when the cars were new. There is a definite relationship between the lower rocker panel "lines" and the wheel cover/wheel centerpoints, as the rocker panel is parallel to the ground. Once you see those relationships, it's easy to tell what's too low, from what I've observed. Similar relationships with non-Chrysler cars of that period too!
Below are some images I've harvested from various places, including the '68 300 print ad (which I consider to be one of the most beautiful shots Chrysler ever did), which to my practiced calibrated eyeballs, represent "factory ride height" also indicating the relationship of the rocker panel line extensions through the wheels/wheel covers on the car. Plus the "parallel to the ground" orientation of the rocker panels.