1966 MSRP comparison

Verse

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The original owner of my 66 Newport intended to buy a Fury, but was persuaded to buy a Chrysler instead. The base price for the Newport was $3112. What was the base price for the Fury III 2 door with 383 2 BBL as the only option?
 
The original owner of my 66 Newport intended to buy a Fury, but was persuaded to buy a Chrysler instead. The base price for the Newport was $3112. What was the base price for the Fury III 2 door with 383 2 BBL as the only option?
From Hamtramck Historical, $2829...

https://www.hamtramck-historical.com/images/dealerships/SalesmansPocketGuides/1966/66_4_Fury.jpg

plymouth.png
 
Chrysler's advertising, in 1966, was "TAKE CHARGE! Move UP to Chrysler". With the "few dollars a month more" orientation. During those times, such advertising was common in many areas, other than just cars. Plus at the various GM divisions trying to upsale buyers out of their Chevys (which probably led to the upscale Caprice in '65, to keep Chevy customers in Chevy vehicles; just as the enlarged Toyota Tundra pickup would do the same for Toyota car customers who wanted a full-size pickup).

Neat times, back then, usually.

CBODY67
 
I like too that you could check off individual options and color combinations (although some were not allowed). It did result in hundreds of possible combinations, and that would have added to the cost of production.
 
So for a 10% premium over the cost of the F III 383, he got a Newport. What did he really get for that money? 4" longer wheelbase, so a nicer ride, and a larger trunk. Less plastic inside. No stamped aluminum trim outside. Otherwise, these cars were really the same. Between the two 2 door hardtop body styles, it does not look like there is any interior space advantage.
Does anyone have the interior space dimensions, esp the rear legroom comparison?
 
Rear seat legroom in the two door hardtop is listed as 38.8", compared to 40.8" for the four door.
Hip room was 63.8" for two door and 63.4" for the four door . Headroom was 38.5" for both.
 
Another consideration was the cost of options. The identical options were priced higher as you climbed the mopar ladder. One reason Dad liked his loaded VIPs & Sport Furys. He got more equipment for less money than a similarly equipped Newport Custom.
 
So for a 10% premium over the cost of the F III 383, he got a Newport. What did he really get for that money?

Don’t forget - he got the privileges of being seen in and telling people he has a Chrysler. Same reason people buy Audi’s instead of Volkswagens, which when you look at the body lines are almost identical. Hell they share the same parts .

Almost as good of bragging rights as saying a Lincoln, Buick or Caddy In those days.
 
Rear seat legroom in the two door hardtop is listed as 38.8", compared to 40.8" for the four door.
Hip room was 63.8" for two door and 63.4" for the four door . Headroom was 38.5" for both.
Were the Plymouth and the Chrysler the same?
 
Rear Seat Measurements: Rear -

Leg Room Head Room Hip Room
2dr hardtop : 2dr Hardtop Chrysler - 63.4"
Fury - 36.2" Fury - 38.0" Fury - 63.3"

Hope this makes sense.
 
Rear Seat Measurements: Rear -

Leg Room Head Room Hip Room
2dr hardtop : 2dr Hardtop Chrysler - 63.4"
Fury - 36.2" Fury - 38.0" Fury - 63.3"

Hope this makes sense.
That doesn’t make sense.
You listed 3 dimensions and 2 vehicles, which should be 6 numbers. You listed 4.
 
Another consideration was the cost of options. The identical options were priced higher as you climbed the mopar ladder. One reason Dad liked his loaded VIPs & Sport Furys. He got more equipment for less money than a similarly equipped Newport Custom.
I noticed in my wrecking yard tours, that more Plymouths had AC than other Mopars. This validates your point.
 
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