That was back when you could take a base model, and with the right option choices and a salesman willing to work with you, put together something like this.
In the summer of 1974 a dealer from the Redford area in Detroit
ran ads from June 17 through September 5 for a Newport with what looks to be the St. Regis appearance package:
"The Chrysler Newport-by Redford
Customized elegance is yours in this LIMITED EDITION Chrysler Newport by Redford. Be one of only a handful of discriminating buyers to own one of these exceptionally fine motor cars.
Nobody else has them! Standard equipment includes: Air conditioning, custom interior, digital clock, remote control mirror, tinted glass, radio, light package and steel belted radial whitewall tires.
REDFORD adds the look of intimate luxury with a custom padded vinyl roof and classic opera window. Like no other Chrysler Newport you can buy.
Priced at just $5,350-available ONLY at
REDFORD SALES AND SERVICE, INC.
22326 Grand River, Detroit, Michigan 48219
KE 1-2400"
He was sitting close to the source; that surely helped!