It's long been noted that the main reason that "other brands" would want Chrysler Corp was to get Dodge and its RAM pickups. Now, Jeep might be in that mix, too?
On the other hand, a few dynamics can be at play. We've noticed that the Chrysler large-car platrom was used by its parent company to underpin some of their existing Euro brands. Notably the 300/Charger platform. As we've seen almost NO promotion of the Chrysler brand in the USA, only Dodge and its tire smoking commercials. There is also a strong following for the (Dodge) Ram pickups, too. BUT, the Chrysler 300 is probably still around as it takes a certain amount of production from an assembly plant to make it pay for itself. Which the Chryslers are probably doing in the total production mix.
A common problem with some "heritage"-oriented name plates is keeping them fresh with each new upgrade/change to the body platform. Ford and Mustang are pretty good at this, but what about Camaro and Challenger in the future, for example? How to re-invent but still maintain the "flavor" in styling and concept? By observation, Ford and Chrysler have been more successful with that than GM has.
As when Chrysler was independent during the 1990s, it was minting "golden eggs" quite nicely. Every new model year brought more sales/profits from increased production of each new model . . . as stock prices seemed to double each time a new product appeared at the Detroit Auto Show, until it peaked just after the Mercedes "event". But even when it was owned by others, it was sitll making enough money to make it an attractive target for larger companies who needed cash AND to find out how Chrysler was doing what they were doing. And that still seems to be operative today, but to a lesser extent. Chrysler Group has been financially under-pinning many storied Euro brands, financially or by providing vehicle platforms for them.
The French brands might have some interesting tech that could be spread over most of the brands in Stellantis, but to further rely upon Chrysler Group for profits to fund these things might just be a continuation of milking the Chrysler "cow" until it's dead. As a seeming lack of production investment in Chrysler evolves, as Chrysler seems to be more of a niche brand than in the past. People are still buying Chryslers, but most people probably recognize "Dodge" and "RAM" more than Chrysler, as things have evolved.
Some have sought to take Chrysler more upscale with re-vived Imperials. But all of those attempts have not gone well, by observation. Chrysler might still target some Mercedes (and similar price-point brands), but not universally. As Merceds and BMW have greatly expanded their product offerings (small to large and SUV) over the past decades.
At the present time, Chrysler and Dodge OWN the rwd "sedan market". Which can also mean many upscale fleets, too. As other former sedan competitors have transformed into
SUV brands as their sedan platforms were evolutionarily replaced with SUV platforms. Buick would be an example, with a few smaller Buick models being produced in China (or similar).
Unfortunately, in Stellantis, Chrysler Group will become a member of a larger family of lower production Euro brands of vehicles, sold internationally. It would be easy to forget about it, except when the bank deposit origins are considered. Especially as new-coprorate operatives might be more focused on their Euro brands (as they have been in the past).
After watching the slow death of Oldsmobile by GM's various management blunders, then Mercury and Pontiac . . . ALL middle-class America brands . . . I don't want Chrysler to be in that "orphan" mix, too! That would be a shame, to me, but perhaps I'm prejudiced?
I sometimes wonder what Chrysler Corp COULD have become if Daimler had not gotten involved? Which had some side-dynamics in that mix, too.
Just some thoughts and observations,
CBODY67