Seen this !

furyus 67

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Found this beauty around the corner from me today!

image.jpg
 
To my understanding the Forward Look models were the ones that started with model year 1957. This should be a 1955 which was termed the Million Dollar look IIRC:
 
Wasn't sure of the year, the desoto looked a lot like the 55 imperials of which I thought were the forward look!!. Learn something new everyday!
 
That was a good article. Never knew of the dodge la femme. Some of those 50's catch phrases are hilarious! Dodges "flair fashion"!
 
The forward look era includes all Virgil Exner styled vehicles, from 1955 through 1961. this includes the entire Chrysler corp line up of cars.
 
I can't help but notice how bland everything else looks next to that car, it stands out. Thanks for posting.
 
The forward look era includes all Virgil Exner styled vehicles, from 1955 through 1961. this includes the entire Chrysler corp line up of cars.

Was this term used in Chrysler Corporate publications Prior to 1957 ? My guess was no, while I accept this seemingly General Definition for the whole Exner design cycle.
 
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