Fury Snapper?

67-Fury

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I guess these were a Regional car only. Who has heard of them? Il be honest, A Fury was not my first Thought when i heard the Name.
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They explain it as having a different roofline?
 
The regional sales manager's 7 year old kid came up to him and said, Daddy. Daddy. Look what I drew!

The rest is history.
(And I'm not changing The Spreadsheet)
 
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1969-1973 Plymouth

One of the rarest of the midyear 1969 Plymouths was a surreal "spring special" based on the Fury III two-door hardtop. The expected extras like deluxe interior, deluxe wheel covers, whitewalls, etc. were included, but the name was something else.

The Plymouth Snapper was billed as "the sleek, stylish, limited edition cousin of the Road Runner." Body color was gold, and the exclusive turtle-shell vinyl roof sported a camp Snapper name on a turtle image on the C-pillar.

Bizarre? You bet. Who would name a car after a turtle? In newspaper ads, the Snapper was illustrated in the larger-than-life cartoon style reserved for the Road Runner. Did some sales wizard hope part of the Runner's hip image might rub off on the big Plymouths?

Perhaps even more rare were the efforts of a Toledo, Ohio, dealer who apparently "did his own thing," advertising a "1969 1/2 Plymouth Diplomat" priced at $2,445, which appeared to be a Fury pillared coupe with Sport Fury ornamentation. It is these dealer initiatives and/or regional models that are the most difficult for automotive historians to discover and document.
 
Ive only seen a few of these over the years. Every five years or so the subject gets brought up again
 
FURY SNAPPER FOUND Check Out The Classifieds its a 4 Door Fury III 1969 has the Turtle-texture Or alligator-texture Vinyl roof( missing Snapper emblems on C-pillars) But thats a Snapper Take care & Happy Holidays Paul-SUPERCAR-Amato
 
FURY SNAPPER FOUND Check Out The Classifieds its a 4 Door Fury III 1969 has the Turtle-texture Or alligator-texture Vinyl roof( missing Snapper emblems on C-pillars) But thats a Snapper Take care & Happy Holidays Paul-SUPERCAR-Amato
Link or picture please
 
They explain it as having a different roofline?

I believe the "formal" 2 door pillarless hardtop body style was introduced mid year. The Snapper package was probably a way to promote the new body style (even though the formal hardtop was just a pillarless version of the 2 door post sedan's roof). They probably introduced the formal hardtop when they saw Ford's and Chevy's formal 2 door Galaxie and Impala (Sport Coupe) 2 door hardtops outselling the better looking Galaxie (Sports Hardtop) and Impala 2 door hardtops.
 
Learning something new everyday. I had never heard of or seen any advertising or sales literature for a Fury Snapper edition. Great info.
 
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