My opinion, we don't have any persona left in the car business. Real car guys like Iaccoca, Delorean, the Ford family, etc. such are gone. These guys got in front of the cameras bragging, about their cars, their factories, their workers. Even when times were'nt so good. I bet many of us were connected to somebody working the auto industry and we rooted for their success.
Members of our family packed our bags and drove 1,000 miles to the WPC Museum about 4-6 years ago when they announced the first closing of the WP Museum. The history of Detroit is truly amazing from the development of the auto industry in late 1800's, to war effort assemblies and back to domestic production as you can see in the Chrysler Museum. The history of the cars and displays is (was) second to none.
Times change; the new generation cannot relate to the industry the same as the 50 plusers. Heck, today's generation don't even want to drive let alone have any interest in the auto game. We have become digitized; instead of going to a museum we'de rather look at pictures and use that dehumanizing social media to "stay connected". Sad.