GJS
Senior Member
As a guy who is just about to hit 40, I concur. The whole "badass" aesthetic goes against a number of my sensibilities. ..I was at our local Dodge dealer's (and the Mopar club's) launch party. The New York Auto show was live streamed; I was not impressed with the marketing style, probably because I'm in my 50's and it was geared towards those under 30 it seems. Lots of rap music and Dodge was very proud of it's connection with Wiz Kalhifa (sp?) a rapper that was handed the keys to a new Hellcat on stage--as if he could not afford to go out and buy a few Hellcats anyway.
I left the show towards the end while the rap music video was playing. I'd had enough.
But, yea, I'll guess an $80K to $85 sticker plus a $15K "market adjustment" by my local dealer.
I guess when I was 20 and trying to race I came to understand badass in a different way .. watching the taillights of a 4 door dart built, owned and operated by a guy 40 years my senior disappear before I could get off the line was badass.
















