Why you can't buy a new small truck.

The precursor to the Hilux / Toyota Tacoma: The Hino Briska....


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Those UTVs are all over here in the Midwest. Some of them are over 30k!
My friend in Oregon bought another UTV before the same model went up 10k for the next model year. Same everything, just 10k more expensive!
 
Engine ran fine once it warmed up but valves were sticking due to gas turning to varnish on the stems . So out came the engine and off to the machine shop .
New Tires and paint … decided
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to color key the flares,grill and bumper .
 
Modern 1/2ton pickups have gotten too big for their own good. They have to share the capabilities of OHC V-8s and turbo inline engines with their HD2500 variants. This sets the high cowl and other related front end sheetmetal configurations. One does not really notice these things until these pickups park next to a car of the 2000s or newer. Even the 1/2ton RAM dwarfs then. Headlights are usually at a similar level as the inside rear view mirrors of such normal full-size cars. IF the owner chooses a lift kit, then sitting in traffic, the level of the pickup truck's outer door handles will be pretty much at the roof level of your car!

Yet, they look stylish and proportional. Then you realize that the side door can be over 6' tall by itself!

When the "small" pickups of the earlier 1980s, from USA OEMs appeared, they were a good addition to the product lineups. ONLY thing was that they were not that much cheaper, by proportion. Get a high-trinm small pickup and for about $1500.00 more, get a full-size pickup! So they only sold to people who really needed them, rather than a typical consumer. Not much more fuel efficient, either.

Eventually, the compact pickups grew in size, slowly, until what Ford and GM sell in the USA. Vehicles which are very similar to the 1967-72 Chevy pickups. Heavier in weight to meet all of the new safety standards. Massive off-road capabilities, which means they can be pretty tall, too. End result, a "smaller" pickup that costs close to what a normal pickup costs. Especially as everybody seems to want all of the "bells and whistles" and leather, too.

The Ford Maverick was a breath of fresh air! A smaller pickup with good mpg and hybrid capabilities, at a very attractive price point. No wonder they sold as many as they did! There's a message there!!

It's amazing how the middle-gen Dakotas have held their value! Even with over 300K miles on them. More messages which are missed by the OEMs!

Oh well . . .

CBODY67
 
My 93 Dakota cost about a grand less than a full size in 93. It's a handy size.
They put it together rather well. It's been easy to service over the years and 300k miles.
I don't think Dodge designed it. They paid another American design house.
 
They don’t sell them by the pound . Lol.
It costs as much to engineer a small truck . Actually more since most full size trucks are using decades old components who’s tooling costs were paid for long ago .
 
I sold Dodges when the Dakota came out . We sold the **** out of them . I remember driving new Datoka Sport 4x4 convertibles . They drew attention !
 
Compared to the new S-10s we sold, the Dakotas were far better built and quieter. The fancy Rangers were more like a small Ford car, in many respects.

When I saw the first Dakotas at our Mopar club's sponsoring dealership, under the hood, the frame was as wide as the S-10's frame, but the cab was wider, which meant the steering "intermediate shaft" was jointed on each end to make the angle to the steering gear. I laughed.

Those Dak convertibles did draw a lot of attention.

Interesting thing was the Gen II Dak R/T (with 17" wheels and handling package) were said to be competitive with the Camaro Z/28s on a road course. Heck of a deal for a pickup truck to have a Z/28 chasing it! Those were the days! Probably would be a heck of a deal to see a Corvette running from a Gen II Dak on a road course, which was being chased by an IROC-Z Camaro. LOL

From what I understand, the last gen Dak was more 1/2 ton and Durango than not, which is why it was only a 4dr, to save money by using the same frame as the Durango.

CBODY67
 
This Dakota is a regular at the local cruise nights....

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Have a part time gig a a local parts store as a delivery driver. The trucks they used were Ford Rangers (2009). They were bare bones but did have COLD A/C.
I was impressed with how well they held up as they were usually driven like they were stolen.
I liked them so well that I bought one (2011). I did want the extended cab (with the small rear doors) as the standard cabs were just to small. After looking at several with well over 100K and priced far more than I thought they were worth, found one at a dealer a few counties away. It had more equipment than I was looking for, but with only 23K on the clock (this was in 2018) and a fair price (17.5K) I bought it and have not been disappointed. with a 4.0 and 4WD in averages between 17.5 and 18 mpg. It now has 95K and I have no plans on making it go away any time soon.
 
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